ClearCourse acquires e-commerce platform provider Sellerdeck

December 1, 2022

London | 01 December 2022 - ClearCourse, a leading group of innovative technology brands providing integrated software and payments solutions, today announces the acquisition of Sellerdeck. Founded in 1996, Sellerdeck provides a range of innovative platforms to help e-commerce businesses scale their operations and revenue by removing the technological challenges that hold back their growth. The company will form part of ClearCourse’s Retail Division and expands the latter’s established and growing footprint in the e-commerce space.


Sellerdeck’s solutions align with its clients’ commercial goals, catering to a wide range of businesses seeking to expand their online commerce operations by allowing them to focus on growth. Through its own proprietary SellerdeckDesktop platform and specialist partnerships with Magento and WooCommerce, the company helps businesses to speed up their sales and handle more orders, with thousands of businesses and organisations transacting over £11 billion in revenue. 


Sellerdeck acts as a valued expert advisor to all its clients. The firm prides itself on its transparency and competency, delivering solutions across all aspects of e-commerce including UI/UX, technical SEO, complex back-office integrations and maintenance. Through its expertise, Sellerdeck has supported pioneering brands, such as a leading UK animal rights charity, an international golf retailer and industrial aluminium solutions provider.


The company is based in Exeter, with team members throughout the UK and an international team based in Chennai, India. Sellerdeck shares a range of integration opportunities with ClearCourse’s existing software and payments offerings, creating significant extra value for customers. For instance, both Sellerdeck and ClearCourse’s EKM will benefit from the sharing of ideas, expertise and best practice with both brands serving different market segments. Sellerdeck will also be able to integrate ClearCourse’s own proprietary payments solution ClearAccept to complement its own Sellerdeck Payments, as well as industry-leading address lookup and data validation system Fetchify.

Gerry Gualtieri and Josh Barling enjoying a match at Exeter Chiefs Rugby

Following the deal, CEO Josh Barling will continue to lead the company, overseeing Sellerdeck’s operations and benefitting from strategic guidance from ClearCourse.


Gerry Gualtieri, CEO of ClearCourse, said: “I’m delighted to be able to announce the acquisition of Sellerdeck. It’s a fantastic company that was one of the first to recognise the importance of e-commerce and I can’t wait to get started working with its superb team. It’s an exciting time for ClearCourse’s Retail Division and our e-commerce offering, which is going from strength to strength. Sellerdeck will bring a great deal of deep expertise to ClearCourse, complementing EKM and developing integrations across the firm. A very warm welcome to Josh and the team.”


Josh Barling, CEO of Sellerdeck, said: “I’m very pleased to share the news that Sellerdeck is joining ClearCourse. At a critical time for our growth, we stand to benefit immensely from working with the group’s warm and highly capable team, with its impressive experience of integrating e-commerce systems. Integration with a diverse set of businesses brings us some promising new opportunities to add value to our customers and give them the best software solutions they need to run successful businesses.”


The financial terms of the deal are undisclosed. 

June 10, 2025
LONDON 10th June 2025 : ClearCourse, the provider of industry-specific software and embedded payment solutions for SMEs and targeted enterprises, announces the acquisition of Rezcontrol by Avon Data Systems Ltd., a leading property management systems (PMS) provider for the hospitality industry. Avon Data Systems Ltd. is one of the largest privately-owned UK technology partners in the property management systems industry, with clients ranging from big hotel groups such as Fuller’s Hotels and Inns to independent hotels across the UK. Founded in 1986, Avon Data Systems Ltd. launched its flagship product, Rezcontrol, in 2020, combining over 30 years’ experience in providing software for the hospitality sector with the latest technology to offer its customers a sophisticated and intuitive tool that’s adaptable to their changing needs. Today, Rezcontrol serves over 450 hotels across the UK, helping them to streamline operations, from guest communications and housekeeping to payments and distribution. Whether a full-service hotel or a pub with rooms, Rezcontrol can be tailored to a customers’ needs, and offers many additional integrations from table reservations and point-of-sale, to CRM and revenue management. A key differentiator for Avon Data Systems Ltd. is its commitment to providing white-glove, personalised support to its customers. Many of its colleagues have direct hotel and hospitality experience, enabling them to act as a collaborative, knowledgeable partner to hotels. This ensures that their customers not only gain a state-of-the-art PMS but also benefit from a knowledgeable team focused on helping them maximize Rezcontrol's potential for their businesses. Joining the ClearCourse group at this time will support Avon Data Systems Ltd.’s ambitious growth plans to become the go-to-solution in the market. The cross-selling opportunities with other leading products in ClearCourse’s portfolio, such as TISSL and Giftpro, will provide Rezcontrol customers with a one-stop-shop for PMS, POS, gifting, embedded payments and more. ClearCourse aims to become a leading engine powering small businesses in the UK by putting big tech solutions in the hands of founders and their growing businesses. This latest addition to the group marks an important step in line with this vision. Christina Hamilton, CEO of Clearcourse said : “It is fantastic to welcome Avon Data Systems into the ClearCourse group as part of our Retail & Hospitality Software division, which will further strengthen our offering in this high-growth sector. Avon Data Systems’ Rezcontrol is an innovative solution that puts cutting-edge software in the hands of growing businesses who need them most. We are excited by the natural integration points of Rezcontrol into our existing customer bases, strengthening the ClearCourse value proposition as an integrated and comprehensive solution set for our customers.” Sarah Cade, Managing Director of Avon Data Systems Ltd. said : “We’re really excited to be joining the ClearCourse group to supercharge our next stage of growth. For the past 30 years, we’ve been working with our customers to ensure we are providing them with the innovative solutions they need to run their businesses smoothly and efficiently. ClearCourse is the ideal strategic partner to continue building on our goal of becoming the go-to solution for hospitality businesses looking for reliable, integrated software and payment solutions.”
April 16, 2025
ClearCourse, the provider of industry-specific software and embedded payment solutions for SMEs, announces the acquisition of Computers for Flooring, a premier management software provider for the flooring industry.