Inspiring ClearConnect: working better together
Working Better Together: it’s the philosophy that inspires and motivates everything we do here at ClearCourse, every single day.
And when an opportunity to work better together emerges – be that with each other, our software platforms, or our customers and clients – we quickly explore just how viable an opportunity it is, and what it will add to our customers' lives.
That was precisely our thought process when we were exploring how we could make our Membership Services division even stronger and more compelling for our client base of associations, institutes, charities, and trade unions.
Offering invaluable support
Since ClearCourse’s launch back in 2018, we’ve bought several software platforms that provide CRM and membership management services for member-based organisations.
As tech solutions, they all have a key element we look for in potential acquisitions – a need for payments – and are an essential platform for membership organisations to run their day-to-day operations.
From membership applications to renewals, member engagement to event attendance, every interaction is managed in platforms such as Millertech, Silverbear, Trillium, Felinesoft, Protech, APT Solutions.
When APT Solutions joined ClearCourse, it brought with it a support service for its clients, which was known as Spectrum.
Membership – it’s what we do
Membership organisations often have peaks in their workflow workload; some periods of the year are far busier than others – think member renewals, annual conferences and the like.
And those busy times bring with them a far greater admin load – meaning staff end up spending a lot of time behind a screen rather than in front of their members.
Of course, it’s all vital work that needs to be done – and APT Solutions had identified an opportunity to provide administration support for its clients whenever they needed it.
If they needed support for a short period, who better to input data into the CRM than the team who were working on it and in it every single day? No need for training, no worries about incorrectly submitted data – just a reliable resource that could scale up or down depending on the need. Ingenious.
Seizing the opportunity for member-based organisations
When we looked at our Membership Services division as a whole, we could see the opportunity immediately. If APT clients needed it, so too would others.
Months of market research – including focus groups with our customers – took place, all of which confirmed our instincts. Yes, there absolutely was an opportunity, and by working better together, we could provide an even more valuable solution to our clients.
And so, ClearConnect was born, with a clean, simple and striking aesthetic that complements the new ClearCourse and ClearAccept branding.
Connecting with your members like never before
ClearConnect is an on-demand extension of your team, whenever you need it. Our UK-based staff are experts in understanding membership processes and trained in the platforms membership organisations use, and are ready to supplement internal resources whenever they are needed.
Spanning member acquisition, engagement and retention, the ClearConnect team can identify and engage prospects, conduct research, cross-sell other services and carry out admin-heavy tasks such as process subscriptions, leaving your staff to spend their time looking after your members.
Across ClearCourse, we believe that one of the best outcomes of using our software is the time it creates for you to spend in other areas of your organisation.
And, thanks to ClearConnect, that time saving can become even greater – and even more invaluable.
